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Big Mama è festa, sensualità, mood, life style e tecnologia. Le sue fondamenta sono antiche. Le sue espressioni sono il futuro.
Ripercorrere le tappe della musica nera significa ritornare alle origini dell’uomo, significa sfatare falsi miti storici e capire quanto sia nera l’umanità, quanto siano nere le Americhe e quanto l’intero pianeta senta gli influssi della cultura nera, soprattutto a livello artistico.
EDM da saltare, tropical house malinconica, techno, ever green, pop, electro? Tutti questi sound restano nell’aria, ma non sono più una novità. Nei club italiani, dalla scorsa primavera, si mastica un nuovo linguaggio che finalmente riesce a trascinare le masse, che parla di sogni che si avverano, di positività e di energia. È la nuova dimensione della black music, il nuovo rhythm & blues, l’hip hop del XXI secolo, il reggaeton esploso oltre i confini del Mar dei Caraibi. É un onda lunga, sinuosa, sessualmente provocante, capace di smuovere quantità industriali di testosterone e che sta travolgendo una generazione intera. Un ritmo incalzante e sensoriale che da origine a una danza che ha come sua filosofia e sua ispirazione la vita di strada. Uno stile musicale che partendo dal reggae giamaicano di Bob Marley unisce a questo influenze hip hop, rap, R&B, latino americane con una giusta dose di elettronica.
La nuova black music è il filo conduttore di Big Mama. La nuova cultura nera il substrato su cui si fonda. Il Salento, la Giamaica d’Europa, la sua origine naturale.
Ogni evento Big Mama, dagli artisti stranieri idoli di milioni di giovani, ai resident salentini, dagli allestimenti all’animazione e ai gadget, è unico e irripetibile. Ma il suo essere modulare e adattabile, la sua completa e perfetta esportabilità rappresentano il vero punto di forza di un progetto di cui si sentirà parlare a lungo su tutto il territorio nazionale.
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